Hey, I'm Neel, a product designer and design engineer. I design software and direct AI agents to ship it, from a 10-platform design system to a freight tool that books real shipments.
I help brands create Digital Experiences
I design the product and direct AI agents to build the front end. When they cut a corner, the checks I write catch it.
Design Case Studies
Experience Snapshot
I design the product, then direct AI to build it.
I started as a computer science graduate in India, but I cared more about why the code existed than the code itself, and that pulled me into design. Four years later I design the front end, direct AI agents to build it, and write the checks that catch them when they fake done. I have worked across video, 3D, and product interfaces, and the part I will not hand off is the judgment about what good looks like.
Tools of the trade
The software I work in most days, from first sketch to shipped front end.
Design Process
We start with people
First things first, we understand our user's needs, motivations, and goals.
We discover & define the problems
Then we dive deep into discovering and defining their problem by conducting research and gathering insights about them.
We sketch & whiteboard our ideas
Then we come to the exciting part - we start sketching and whiteboarding our ideas, getting them out of our heads and onto paper.
We wireframe our selected solutions
From sketching, we move on to wireframing out selected solutions, building the foundation of the user experience.
We create hi-fi prototypes & test those solutions
Finally, we create hi-fi prototypes and test those solutions with real users, iterating until we've created a truly exceptional product.
